Letter To Murdock...

Mr Rupert Murdock,

I bleieve that you are correct in saying that the newspaper trade is in fact fragile, as things are turning to online, yet the complaines themselves seem to be finding revenue elsewhere apart from sales, such as advertising on thier websites.
According to your statement that charging for news content online would loose a lot of 'passing traffic', yet do students comply to this aswell? In order to study the media and news coverage, growing subjects such as Media Studies would be stupmed, as the government seem to be raising University funds and also charging to travel now, how would you expect the younger generation to even be able to pay for this service? ... You may speculate that students are not your target audience in news, yet when the older generation dies out, who do you expect to then access and pay for your news online, when by this time they have sucessfully found various ways to access news without paying for it? - This also leads on, to say that if we as a society have had online news free for this amount of time, why are people going to want to pay for it now?, when prehaps other newspapers may still be free, and other websites containing news will be free. For internet payers, they already pay a standard fee every month, they would question, why they should pay an extra fee, to access what is thier right to know- news that affects them on a daily baisis - such as political matters, as we do live in a democartic society- do we not?
Also, according to the article you state that it would matter if traditional newspapers die, yet isnt that contradictory if you are going to move most of your predominant reader to your online news if the price is cheeper to access there? - If you do start charging online, YOU will thereofre be part of the reason why tradititional newspapers die.

Yours Sincerley

Megan :)