Wednesday, 13 October 2010

Reprensentation of Women in Adverts

GHD - The Gospel


GHD's the gospel advert, advertising hair straightners and the rules that comes with them, definatly portays women negatively. As there are scantily clad women fighting eachother, reflecting male fantasies, thought of as 'girl on girl action' portraying them as sex objects.
This idea is highlighted as there is a high angle shot of a woman being thrown on a couch, making her seem vulnerable, and being controlled. Opposing to a shot of low angle shot of a good looking male, connoting that he is powerful and in contol, enforcing the idea of women being subordinated by men.
Most of the actions, that are supposedly not to be carried out by the women, are done behind eacchpthers back, such as, stealing thier men, borrowing thier straightners without asking, and also a voodoo doll, connoting that women are bitchy and do not havt the courage to do these things to thier faces. Making women seen as fake and not at all capable of frienship, especially with other good looking women, as they are in constand competition with each other, whether it is for who looks for the best, or for the best man.
Although the dialogue suggests the women as being poweful, 'thou shall never use yours, to make wealthy old men with weak hearts, fall in love with you', they are not using thier brains to do the work, they are simply relying on looks themselves, as if that is the only thing women have going for them.
This advert purely suggests that looks are the one factor women have, not that beauty is an add on to what they already have, it continues to portray women
in a
negative light.

2 comments:

  1. www-Good link between shot types and intended readings.

    ebi-More indepth detail could improve this , you have your points you just need a little bit more umph in them ! :)

    ReplyDelete
  2. WWW - Good use of a wide range of media terminology
    WWW2- Detailed analysis of connotations

    EBI - Add more links to dominant and alternative representations of women
    EBI2- Buy a dictionary? 'constand' , 'eacchpthers back' , 'thier' , 'poweful'

    ReplyDelete