Representation Of Women - Positively

Chanel Avdert, With Keira Knightly ...


The Chanel advert advertising the new purfume, protrays women positively as Keira Knightly is not placed in a sterotypical setting or carrying out stereotypical duties as a woman is thought to of, such as a homemaker or catering for the male species. Knightly also doesnt carry the expected looks such a long hair, a big size chest, and tanned skin.
Although there are some nude scenes, they are carried out tatefully by using close ups of her body such as face and neck, feet and ankles.
Having the protagonist wearing red connotes passion, love and romace, suggestion that she is exciting and full of life, something that a man would lust after. Using a long shot of Kiera with mirrors that duplicates her showes how much power she holds over the man, connoting that she had numeous weaponds to suduce and keep hold of him. The red also makes her stand out in the crowd, in the long shot used, connoting how significant she is, that she is the most important person in the whole advert.
The close up of Knightly laughing shows her awareness of her sucess at seducting the male character, connoting her as clever and cunning, a more powerful representation than others usually seen on TV.
As the ad draws to an end, the final long shot of her walking away from the camera, shows her independance as a woman, as she has had her fun with the man, yet she doesnt need him to stay with her.